Have you defined your brand values? Your brand values should guide the way you do business.  Defining them and talking about them often can be a way to attract people and organizations with shared values.  Values are a key element of your brand strategy. Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations.  Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case. Building African Brands is a podcast by The Created Creative a brand and digital strategy service.  Click here to be a guest on this podcast. Have a look at templates that can help your business here. Let's Connect on LinkedIn Let's Connect on Instagram