Listen to the episode for a conversation on: - Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service. - The impact of branding on the economy - How brand strategy foundations  such as perception, consistency and confidence impact your business in the long run - Navigating client budgets, negotiations and scope of work conversations _____________ Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.   As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent. Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.  Connect With Sherman: https://www.instagram.com/iamshermanbaloyi/ Follow Ona Dsgn: https://www.instagram.com/onadsgn/ Email:  [email protected] Click here to be a guest on this podcast. Let's Connect on LinkedIn Let's Connect on Instagram