Listen in to this conversation for: - The state of design in advertising in Zimbabwe - The need to have design backed by more than aesthetics (look and feel)  - Consideration for brand recognition and perception This was part two of the conversation with Sherman Baloyi. Listen to the previous episode for part one: Selling Strategy in a developing country ________________ Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.   As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent. Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.  Connect With Sherman: https://www.instagram.com/iamshermanbaloyi/ Follow Ona Dsgn: https://www.instagram.com/onadsgn/ Email:  [email protected] Click here to be a guest on this podcast. Let's Connect on LinkedIn Let's Connect on Instagram