Using customer awareness journey to guide your content marketing -

Using customer awareness journey to guide your content marketing

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Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for. You can use this information to guide your content marketing strategy. Customer Awareness Journey includes these stages: - Problem unaware - Problem aware - Solution aware - Your specific solution aware Listen in to the awareness for the kind of content you can create for each stage. Click here to be a guest on this podcast. Let's Connect on LinkedIn Let's Connect on Instagram

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