Episodes
What is your brand purpose? Listen in to this episode for a snippet of a brand strategy workshop with African photographers and founders of creative organizations.  Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations.  Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode...
Published 04/25/23
Are you conscious about the need to be consistent with  you brand colours, logo, fonts and the other elements that make up your visual brand? It takes 5-7 impressions for a person to remember your brand which means that you need to be consistent.  Do you use a brand manual or Social media templates to make it easier to be consistent with your visual brand? Click here to be a guest on this podcast. Have a look at templates that can help your business here. Let's Connect on LinkedIn...
Published 04/18/23
Do the people around you know what your interests are? The truth is it isn't just about who you know, it's also about what they know about you While building in public isn't easy, it is necessary:  - it helps you show you are credible - builds trust with your target market and audience and  - it allows people on the other side of opportunities to easily find you. Listen to this episode if you have been thinking about getting started with building your personal brand, using digital marketing...
Published 04/04/23
What do you want be known for and what do you need to do to get there? Listen to this episode for how your personal habits or thought patterns affect the growth of your businesses and brand.  Can you relate to some of the points raised in this episode? If you can, send me a message on social media platforms and let's chat. Click here to be a guest on The Created Created Have a look at templates that can help your business here. Let's Connect on LinkedIn Let's Connect on Instagram
Published 03/28/23
Are you conscious of how you show up for your business? The reality is that our personal habits and thought patterns can and will affect how we show up in our businesses and careers.  Listen in to this episode for - how your thought patterns  can affect your business grown - how to start setting goals with your patterns and habits in mind  and for a chat on the brand building journey. Click here to be a guest on The Created Created Have a look at templates that can help your business...
Published 03/14/23
Are you looking to brand that grows beyond you?  The name you choose needs to be  one that can grow with you and be aligned with where you are going.  Listen to this episode for five things to consider surrounding naming your business. Click here to be a guest on The Created Created Have a look at templates that can help your business here. Let's Connect on LinkedIn Let's Connect on Instagram
Published 02/21/23
Are you using both long form and short form content? You should have a mix in your content strategy.  Listen in to this episode to understand the difference between the two and how to determine how much of each to have in your strategy. Click here to be a guest on The Created Created Have a look at templates that can help your business here. Let's Connect on LinkedIn Let's Connect on Instagram
Published 02/06/23
Have you been scared to collaborate with people or organizations that are in your industry? Listen to this episodes to understand the benefits of brand collaborations and how to use what you know about your target audience to differentiate between close competitors and competitors with offerings that compliment yours.  Click here to be a guest on The Created Created Have a look at templates that can help your business here. Let's Connect on LinkedIn Let's Connect on Instagram
Published 01/23/23
Have you shied away from collaborating with businesses in your industry? Listen to this episode to find out why you need to consider collaborating with brands in the same space as yours. Episode mentioned: Episode 10 “A Four-Step Process  to Brand collaborations." Free resource mentioned: Ideal Client Workbook Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences. Click here to be a...
Published 01/10/23
Brand accessibility involves removing barriers to your brand. Accessibility is something that we create and refine over time and the more you become aware of the need to create for everyone in your audience, the better you’ll serve the different needs people in your target audience may have. Episodes mentioned: Episode 28  Free Resource: Ideal Client Workbook Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their...
Published 01/03/23
Would you consider your brand to be an accessible one?  Accessibility can make your brand and business easier to find, and easier to buy from you. Listen in to get started from a brand communication angle. Click here to be a guest on The Created Created Let's Connect on LinkedIn Let's Connect on Instagram
Published 11/22/22
The time to start planning what you want to share on social media isn’t when you’re about to post. Listen In to this episode if you’d like to start planning your content but need a few ideas.   These are 7 content marketing ideas that speak to any startup that will help your target audience get to know your brand and business a bit more.  Find any of these helpful? Let me know! Click here to be a guest on The Created Created Let's Connect on LinkedIn Let's Connect on Instagram
Published 11/15/22
Have you ever wondered how The Created Creative started?  Listen in to hear the building blocks of this brand and why we work with Impact driven founders.  _______________ The Created Creative impact-driven founders looking to build more solid brand and business foundations to launch their vision off.  Our strengths predominantly lie in strategy for which we also assist with the implementation process.  In addition to this, The Created Creative offers innovation consultancy services; through...
Published 11/08/22
Have you heard about the need for a big why?  in this episode, I go into how that translates into your brand purpose. Also, listen in to understand the differences between failing and giving up in your startup journey. Have you given up on a startup before when you thought you had failed?  In this podcast you will get information about: - How entrepreneurs are problem solvers  - The need to understand your target market - The need to develop a brand purpose for your startup Are you an...
Published 11/08/22
So Logo, fonts and colors are not are your brand - they are your brand identity assets and are essentially the tip of the iceberg. Your brand colors should show what you want to be known for while making sure your ideal client understands the message you want to communicate. Listen in for three questions to ask yourself before picking brand colors. Find this helpful?  DM me and Let me know.
Published 11/02/21
Do you struggle to find tools and software to use in your business? As an African Entrepreneur, it can be very difficult to find business tools that are not only affordable but help you become more efficient. Listen in to hear some of the tools that I use in my online business — a lot of them have great free versions! Would you like a copy of my  Airtable content calendar? Follow the link and duplicate the...
Published 10/26/21
Content creation takes a lot of time and it can be overwhelming having to create new content all the time. There is another way: Repurposing. People aren't paying as much attention as you think they are, and on platforms like Instagram or Facebook where many users have engagement levels of less than 10 percent, not all of your followers actually see your content. Listen to this episode if you have been scared to recycle and reuse your content, or if you want to find out how to give your...
Published 10/19/21
Do you have shiny object syndrome and tend to jump things that are in without seeing whether it is in line with your business?  Listen to this episode for three questions to ask yourself before starting something new in your business. Connect with me: www.instagram.com/thecreatedcreative
Published 10/14/21
Customer experience is one of the factors that gets people coming back to us. Listen to this episode to find out why you need to know what people are saying about your brand as well as how to find out what they are saying. Episode Mentioned: Episode 3: Brand Perception | How to Influence What People Think About You Connect With Me: www.instagram.com/thecreatedcreative
Published 10/14/21
Curious to know why it's been a while? Listen in to hear what changes have been made in The Created Creative and to hear what to expect in Season two. ----- This podcast is all about the entrepreneur's journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to...
Published 10/14/21
Do you still have to DIY the design work for your brand? There are a few things that you can do by yourself that will help you immediately look more put together and have your feed more aesthetically. Listen in for tools and tips to level up the visual...
Published 09/22/20
Have your engagement levels on Instagram been low? Instead of waiting for people to come on to your account, why not be the first to engage and initiate the conversation. Listen in to get 7 ways to start engaging with accounts on Instagram.Did you find...
Published 09/01/20
Do you have a blog or do you write captions for social media? Anything you have to write online is called 'copy' and there are a few things you need to make sure you have before you click publish.Listen in to get tips on how to structure your digital...
Published 08/25/20
When you start trying to grow your online presence its so easy to get overwhelmed and not really know where or how to get started. Quality trumps quantity especially if you are starting and you want to make sure that you are showing up well when you...
Published 08/18/20
Do you use Instagram for business? Listen in to learn 6 things you need to check each post has to increase its chances of being seen by more people and read by people. These are steps you can start implementing today or even go and fix in your last...
Published 08/11/20