In this episode, we explore the essence of positioning in the business landscape. Nils and Mikkel discuss how effective positioning connects customers with products and differs from branding, driving sales and distinguishing companies in the market. Explore the challenges of weak or undefined...

In this episode, we had the opportunity to dive into the world of revenue operations with Toni Hohlbein, a seasoned professional and co-founder of Growblocks.  Toni highlights the evolution of RevOps from basic system management to a crucial element of strategic planning, focusing on the...

In this discussion, Mikkel and Brian explore the evolution of marketing operating models, emphasizing the shift from traditional teams to the complex landscape of today. They highlight the importance of a formalized operating model as a bridge between strategy and execution, enabling...