Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry...

Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies. They emphasized the importance of deep community engagement, noting...

In this episode, Jen Lamboy, Director of Strategy, and Amber Littlejohn, Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax...