In this episode, Jen Lamboy, Director of Strategy, and Amber Littlejohn, Counsel at Ice Miller, explore the potential rescheduling of cannabis at the federal level. The discussion focuses on the implications for the cannabis industry, especially how this shift could affect the notorious 280E tax codes that have long been a financial obstacle for cannabis businesses. Amber offers a legal perspective, dissecting how legislative developments could reshape the industry’s financial landscape. Join...

Taken from the conference session at MJ Unpacked Detroit, Oct. 10-12, 2023, at the MotorCity Casino Hotel. This panel, hosted by Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, features expert commentary from Native Roots Cannabis Company Chief Sales Officer, Denise De Nardi, Ajoya Brands CEO, Joey Gindi, and Dispense's Business Development Manager, Jeremy Johnson.

In this episode of "The Cult" hosted by Jen Lamboy, Director of Strategy at Hybrid Marketing Co., features Geoff Trotter, CEO of Regennabis, and Tai Duncan, VP of Corporate Social Responsibility at Cresco Labs. The episode focuses on the importance of Environmental, Social, and Governance (ESG) initiatives in the cannabis industry. The panel discusses the significance of ESG for the longevity and success of organizations in the cannabis sector,  insights into how Regennabis is aiding...

In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn't just a technical discussion; it's a journey through the intersection of science, marketing, and consumer education in the cannabis world. Curt, with his extensive background in plant wellness molecules, sheds light on the nuances of cannabinoids,...

In this episode of The Cult, we explore the profound ways in which technology is reshaping our communication and social interactions within the cannabis industry. Hybrid Marketing Co.’s Director of Content, Aaron Rosenbluth, and Ajoya Brand’s CEO, Joey Gindi, trace the evolution of communication from traditional methods to today’s digital platforms. They examine the impact on personal relationships, societal dynamics, and cultural norms. Tune in to understand how technology is not just...

Join us for an enlightening discussion on the intersection of technology and the burgeoning cannabis industry. Hosted by Jen Lamboy, the Director of Strategy at Hybrid Marketing Co., this episode delves deep into the essential tech toolkit required to build and scale a successful cannabis business. With insights from industry experts like Eric Mercado of Terpli and West Paschal of AlpineIQ, you'll gain a comprehensive understanding of the tools and strategies that are shaping the future of...

In this special episode of "The Cult," we delve into "Cannabis Brand Visibility 101: Strategies for Creating and Sustaining Brand Awareness." Tailored for entrepreneurs and marketers in the cannabis industry, this episode features industry experts Jen Lamboy, Director of Strategy at Hybrid Marketing Co., Peter Vogel, Co-Founder and CEO of Leafwire, and Raquel Hochroth, VP at Rosen Group. Together, they unpack actionable strategies for building brand visibility in the increasingly competitive...

In this enlightening episode, experts from the cannabis marketing world discuss the transformative potential of search engine optimization (SEO). Jen Lamboy of Hybrid Marketing Co. introduces the significance of the phrase "dispensary near me" and its potential to revolutionize businesses in the cannabis sector. Jeremy Johnson from Dispense highlights the growing relevance of online sales in the industry, emphasizing that the digital realm is not just an alternative but an essential sales...

In the latest episode of our podcast, we dive deep into the bubbling world of cannabis beverages. With its legal presence expanding across 16 markets, including Minnesota, Florida, and Texas, the cannabis beverage industry is making waves. Our guest, Diana Eberlein, the current president of the Cannabis Beverage Association, sheds light on the rapid growth of this sector. Diana discusses the challenges and opportunities of the cannabis beverage market, the nuances of dosing, and the future of...

In the latest episode of our podcast, we dive deep into the budding world of cannabis consumption lounges with Sarah Stewart, a pioneer and leading expert in the space. Sarah has been at the forefront of this industry, managing two of the first consumption lounges in the country. Now, as the co-founder and president of Ritual Cannabis Hospitality, she's shaping the future of these unique establishments. Sarah shares her journey from the hospitality sector in LA, where she managed top...

In the latest episode, Jen Lamboy, Director of Strategy at Hybrid Marketing Co., dives deep into the pressing concerns surrounding security in the cannabis industry. With dispensaries facing shutdowns and security breaches becoming more common, Jen invites Tony Gallo, the "OG of cannabis security" and Managing Partner at Sapphire Risk Advisory Group, to shed light on the matter. Tony, recognized as one of High Times Magazine's 100 Most Influential Cannabis People, brings a wealth of knowledge...

The podcast features a conversation between Jen Lamboy, Director of Strategy at Hybrid Marketing Co., and Jeffrey Hoffman, a New York City attorney known as The 420Jurist. They discuss the current state of the cannabis industry in New York, focusing on the transition from illicit to legal markets, the role of legacy operators, and the […]

Hybrid Marketing Co’s Director of Strategy, Jen Lamboy, was recently joined by the expert cannabis consultants from Tenax Strategies for a two-part webinar outlining the critical steps every dispensary brand needs to take to dominate their space and ensure long-term success. Part two of the series focused on building awareness and overcoming challenges during the […]

Hybrid Marketing Co’s Director of Strategy, Jen Lamboy, was recently joined by the expert cannabis consultants from Tenax Strategies for a two-part webinar outlining the critical steps every dispensary brand needs to take to dominate their space and ensure long-term success. Part One of the series focuses on building a solid foundation for market domination, […]

Guests:Kim Sanchez RaelCo-Founder and CEO of Azuca Aaron J FurmanProgram Director, Control Union, Certification Responsible Hemp Standards In this episode, we bring you insights from a riveting discussion between industry leaders Kim Rael and Aaron Furman, who share their experiences navigating the challenges and opportunities in this burgeoning field. From the importance of innovation and […]