In this enlightening episode, experts from the cannabis marketing world discuss the transformative potential of search engine optimization (SEO). Jen Lamboy of Hybrid Marketing Co. introduces the significance of the phrase "dispensary near me" and its potential to revolutionize businesses in the cannabis sector. Jeremy Johnson from Dispense highlights the growing relevance of online sales in the industry, emphasizing that the digital realm is not just an alternative but an essential sales channel. Tyler Jacobson, Marketing Director at Hybrid Marketing Co., underscores the pivotal role of SEO in the customer's purchasing journey, especially during the consideration phase. The conversation reveals that while SEO is primarily about guiding potential customers, it can also be a direct conversion tool, depending on the searcher's intent. Dive into this episode to grasp the nuances of cannabis marketing and discover strategies to harness the power of SEO in this burgeoning industry.