In this episode, host Jen Lamboy of Hybrid Marketing Co. and Curt Robbins, a cannabis education expert from Higher Learning LV, unravel the complexities and evolving conversations around terpenes in the cannabis industry. This episode isn't just a technical discussion; it's a journey through the intersection of science, marketing, and consumer education in the cannabis world. Curt, with his extensive background in plant wellness molecules, sheds light on the nuances of cannabinoids, terpenes, and the human endocannabinoid system. Meanwhile, Jen brings a marketing perspective, probing into how education is being leveraged in the cannabis industry and its impact on consumers and businesses alike. From the challenges of overcoming decades of misinformation to exploring the biochemical intricacies of the cannabis plant, this episode is packed with insights. It's a must-listen for anyone curious about the science behind cannabis, the role of terpenes, and the future of cannabis education and marketing. Whether you're a cannabis enthusiast, a professional in the industry, or just someone intrigued by the subject, this episode of "The Cult" offers a compelling and informative deep dive into the world of terpenes. Tune in to "Everything You Wanted to Know About Terpenes" for an engaging and educational experience that will deepen your understanding of cannabis and its components. 🌿🔬🎧