After his first dating app failed to gain traction, Matt McNeill Love, went on to co-found a new dating app called Thursday. Unlike it’s predecessor it’s a huge hit - but how and why? Matt chats to Alex and Joe to discuss how their guerrilla marketing strategy enables a steady flow of viral posts, how his failings led to success and how the @thursdaydating instagram page has become the most engaged dating app page in the world. For an app that only works one day per week, you’d think people would forget and lose interest but it’s in fact the total opposite, with them selling out in person dating events across the world. If you need inspo for a marketing campaign or strategy that has personality, listen up. You can find Matt and Thursday online @matthewmcneilllove and @thursdaydating And it’s @campfireagency_ on Instagram for all the latest on Breaking Social