Vikki Ross is a leading Copywriter who consults her global clients, such as Sky TV and Spotify, on their brand and tone of voice strategies. In this episode, Vikki shares her insights with Alex and Joe, touching on why it’s so important for brands to nail their tone of voice to be able to engage effectively with an audience, how copywriting forms the personality of a brand and why a consistent slogan is an important, yet often overlooked, brand asset. For more Copywriting tips, follow Vikki @vikkirosswrites on Twitter and for more Campfire, it’s @campfireagency_.