In this episode, Alex and Joe are joined by Vice President of Marketing at WeTransfer, Julia Shapiro. Although WeTransfer could easily be a webpage where you simply arrive, upload and send a file – they’re not, they do things differently and so instead, you’re greeted with incredible artwork, interactive full sized ads or innovative original content. But how is this also reflected in their marketing efforts, that so far have maintained their top spot in the productivity and file sharing industry? Julia shares how WeTransfer’s creative strategy acquires new users, why it’s important for them to promote and support the creative industry with their platform and how they work with brands to build ad campaigns that are like no-other… Connect with Julia Shapiro and for more Campfire it's @campfireagency_