If you’re on TikTok, you have probably seen an ad for Wild sustainable deodorant – they are everywhere. So how do you build a brand that performs well for the customer and excels in the social space? Wild’s co-founder Charlie Bowes-Lyon joins Alex and Joe on the podcast to share his founding story. Charlie shares the fascinating decision process behind Wild’s inception; whether products need to be created with social media in mind and he offers crucial advice on how to grow your business during hard times.  Follow Charlie, Wild and the team behind The Founders.