Oli White of UNIQUE CBD on why going slower is better
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Description
Oli White may be best known for his YouTube presence,
which has over 2.5 million followers; but in 2020 he founded UNIQUE CBD – a premium and science backed CBD brand. So, how did he go from the height of YouTube stardom to a brand that barely mentions his involvement?
Alex and Joe chat with Oli about his YouTube career, how that has prepared him for marketing a business and what led him to find an interest in CBD.
Oli also shares the thoughts behind the decision to take a more behind the scenes role, what was surprising to him about starting a business, and why TikTok is a must-have tool for startups.
Follow Oli, UNIQUE CBD and the team behind The Founders.
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