Home decor brand Lick happened to time their launch on day 1 of lockdown, when 48% of us ended up making home improvements to our home. However, in this conversation with Lick’s CEO and co-founder Lucas London, it’s clear that this coincidence was only a small part of their meteoric rise to becoming one of the biggest competitors in the space.  Alex and Joe speak to Lucas about why he’s glad he waited to start a business, and the lessons he learnt working in finance during the 2008 crash. He discusses the conflict of building a high growth business while still having a supportive environment for his staff. Lucas also shares his most valuable failures, and his advice to you going into the challenges of 2023.   Connect with Lucas, follow Lick and the team behind The Founders.