From packing products in their kitchen, to a company of 40+, Absolute Collagen has built an authentic brand around helping people feel good about themselves. Co-founder Darcy Laceby joins Alex and Joe to share the story of their rapid growth, and how she navigates life with her co-founder: her mum, Maxine.  Darcy also shares the frustrations she faces being a young founder, including being mistaken for a marketing exec, and how she handled the company's rapid growth.  She also discusses her experience of leading the production for the brand’s first TV ad after only ever advertising on social media; and why authenticity is the strongest marketing tool.  Follow Darcy, Absolute Collagen and the team behind The Founders.