With only £4,000, Rude Health started humbly with ingredients, supplies, and branded aprons. Now, a brand  sold worldwide, co-founder and Brand Director Camilla Barnard has overseen an incredible evolution of a business that started with the aim to make healthy food delicious.  Alex and Joe sit down with Camilla to discover how the simple sentiment of ‘Do I think this is brilliant?’ kicked off the journey; as well as the challenges of raising a young family and growing a new business. If you’re a business owner and are worried about the year ahead, Camilla shares a unique perspective and tangible advice from her time tackling the 2008 financial crisis during the business’ early days.  Camilla also discusses ways to adapt when they found themselves speaking to a whole new generation who were obsessed with plant based milk.  Follow Rude Health and the team behind The Founders.