ZOE is a company that at its heart wants to change lives, and co-founder George fully believes in that ethos. After being rejected from university 13 times, he leads with positivity and belief which he shares in this conversation.  One of Wired’s and Forbes’ hottest startups, ZOE is on a mission to improve gut health through their personalised advice by analysing your gut microbe, all through an at home test kit and their app.  Alex and Joe chat with George about why you should fall in love with problems, what business owners can learn from elite athletes and why he doesn’t necessarily see the 250,000 people waiting to get on the app is a good thing.  Follow George, ZOE and the team behind The Founders.