Ever needed a service that didn’t exist? Back in 2000, Graham Hobson had just bought a digital camera and was bored of trekking back and forth to Boots with the copious pictures he took of his children… so he founded Photobox: A photo printing service that was the first of its kind and became a category leader in the UK market.  In this episode, Graham shares with Alex and Joe how he founded a multi-million pound company despite having zero aspirations to run his own business. He also divulges the low points of the first few years and how that affected his home life, and the unexpected reason why they bought MoonPig for £120 million.  He also shares why he wants to pay more tax, why it’s difficult to pitch ideas in today's economy, and how he is supporting startups in this phase of his career. Follow Graham, Photobox and the team behind The Founders. Links: The Lean Startup