This week on The Digital Marketing Scoop, Mark is talking about the role of negative keywords within Google Ads. During this episode, Mark talks about negative keywords - what they are, how to use them and their importance when you are running a Google Ads campaign. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking all about the world of podcasting. We have taken a look back at our past episodes and put together an episode that will help you start and run a successful podcast. From tips around starting your podcast to promoting your podcast on different channels, we’re sharing some really helpful tips around podcasts. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking about influencer marketing. We have taken a look back in our vault and we have compiled an episode all around the world of influencer marketing. During this episode, Mark is joined by Jennifer Lyons of EZ Living and Rachel Victoria of creators.ie who talk about how to begin a relationship with influencers and how to get the best results from influencer campaigns. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking all about Google Analytics. We have taken a look back through our vault of previous episodes and compiled an episode around Google Analytics. During this episode, Mark talks about how to understand Google Analytics and how to navigate through the different reports that Google Analytics has. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking all about LinkedIn. We have taken a look back into past episodes and compiled an episode about LinkedIn with previous guests from over the years. During the episode, Mark talks with the guests about LinkedIn Ads, the organic reach within LinkedIn and the best practice on how to create relevant content for your audience. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking all about SEO - Search Engine Optimisation. We have taken a dive into our vault of past episodes and put together a compilation of previous episodes all around the subject of SEO. During this episode, Mark talks about best practice for SEO, the link between Google Ads and SEO, and SEO misconceptions. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking all about Facebook. We have taken a look back at all our episodes around facebook and created a compilation of some of the bits tips to help you use Facebook more effectively and increase your leads and sales. During the episode, Mark talks about all things Facebook, how to start Facebook Ads, the different types of audiences within Facebook, Facebook Catalogue, Facebook Pixels and how to utilise video within Facebook...

This week on The Digital Marketing Scoop, Mark is talking all about Google Ads. We have taken a look back at all our episodes over the last few years and made a compilation all around Google Ads. During the episode Mark talks about the Search Terms Report, the importance of keywords and how to use negative keywords effectively, and how to create an effective ad within Google Ads. Follow CLIQ...

This week on The Digital Marketing Scoop, we delve into the topic of personal brand with a compilation of past episodes. In this week's episode we have a mix of tips from Shauna Doyle, Sian Horn and Virginia Foley. During this episode Mark and the guests talk about what's needed to start a personal brand, how to navigate the client briefs and how to deal with negativity on social media platforms with Sian, Shauna and Virginia. Follow CLIQ...

This week on The Digital Marketing Scoop we are digging into our Podcast vault and we have created a podcast around video marketing with past guests including Corkonian Stephen Ryan, Sam Lister, Niamh MacAuley, Fraser Cottrell and Jack Gaisford. On this episode we are talking about breaking the barrier and starting to use video marketing to help your business grow. We also talk about the evolution of video and its use on social media channels and why it's important for businesses to be out...

This week on The Digital Marketing Scoop, Mark is talking about conversion optimisation tips to help turn more of your website traffic into leads and sales. During the podcast, Mark shares tips on how to turn more of your website traffic into leads and sales by discussing the importance of your product imagery. If you’re an unknown brand, Mark shares tips on how you can build trust with your customers by using different types of testimonials, and product reviews among other types of social...

This week on The Digital Marketing Scoop, Mark is talking about how to establish yourself as an expert in your industry online. During this episode, Mark is talking about how answering questions based around your product and creating content around those questions can help establish trust between you and your customers.  Mark also talks about how you need to know which platform your target audience is on online and create content specifically for that platform. Follow CLIQ...

This week on the Digital marketing Scoop, Mark is talking about Google Ads versus SEO (Search Engine Optimisation). During this episode, Mark is talking about which is better for your business, whether you're starting out or looking to re-strategise your business to get more leads and sales. With the Google Search Results page having changed over the years, Mark gives some really good advice on Google Ads versus SEO. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking all about Google Ads and how it has changed over the years and you can use it to grow your business. During the episode Mark talks about the ecosystem that lies within Google Ads including YouTube, Google Search, Google Shopping, Google Display and Google’s Display Network. This is a very helpful episode for those that are looking to grow their online ecommerce business. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking about why it’s so important your web developer and marketing team are working together. During the episode Mark gives great examples of how the team at CLIQ have worked with both external and internal web developers and why it’s so important to have a good line of communication with the web development team. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is talking about 3 Google Analytics reports that can help you better understand your customers and get more leads and sales. During this episode, Mark discusses in detail about the benefits of the Landing Page Report, Site Speed Report and Top Conversion Paths Report and how using these reports can lead to more leads and sales. Follow CLIQ...

This week on The Digital Marketing Scoop, Mark is sharing great tips on how to start and run a successful podcast by sharing his own experience of building The Digital Marketing Scoop. During this episode, Mark shares that in order to have a successful podcast, you have to hit at least one of the following: Help - Are you going to give people information that is useful to them? Educate - Are going to be educating people about a particular topic? Entertain - Are you going to be entertaining...

This week on The Digital Marketing Scoop, we are talking to Thomas Marriott (also known as DM Punk) who is the Digital Marketing Director at ina4 Digital Marketing Agency in the UK. On this week's episode, we dig deep into SEO and Thomas gives some really good tips for business owners and marketers alike to increase your rankings and deal with the latest updates that Google have made to the algorithm. Thanks so much to Thomas for joining us on this week’s episode of The Digital Marketing...

This week on The Digital Marketing Scoop, we are talking with Ryan Clarke who is the Digital Marketing Manager at STATSports. During the Euro 2020 tournament, STATSports had a viral moment when Ukranian forward Artem Dovbyk whipped off his jersey to reveal that he was wearing a STATSports product underneath.  During this episode we talk to Ryan about how STATSports capitalised on that moment from a digital marketing perspective. Thanks so much to Ryan for joining us on this week’s episode...

Do you have a personal brand? Are you struggling to build great partnerships and relationships with companies that you admire and want to work with? This week on The Digital Marketing Scoop, Mark is sitting down with Sian Horn in the third and final part of a three part series on how to build a personal brand. In this episode we discuss how to leverage your personal brand and how to build great partnerships and relationships. Thanks so much to Sian Horn for joining us on this three part...

Ever wondered how you can build a personal brand? With so many platforms available it can seem kind of daunting to even start! This week on The Digital Marketing Scoop, Mark is sitting down with Sian Horn in the second part of a three part series on how to build a personal brand. In this episode we discuss how to start building your personal brand and we give great tips on how to overcome any nerves one might have starting out. Thanks so much to Sian Horn for joining us on this three part...

Ever wondered what's the difference between a business brand and a personal brand? How do you choose whether to build a personal or business brand? Which one is right for you.....? This week on the Digital Marketing Scoop Mark is sitting down with Sian Horn in the first of a three part series on how to build a personal brand. In this episode we define what a personal brand is and talk about the pros and cons of building a personal brand vs a business brand & help you choose which is...

Ever thought about how Whiskey & Crypto might mix? This week we are joined by Ernest Cantillon of DramEx who gives us an inside look into his platform for tokenized whiskey. Ernest discusses his background in the hospitality industry & how it has led to him starting DramEx with the goal of becoming a decentralised marketplace that allows the global whiskey community to own, trade and invest in whiskey. Thanks so much to Ernest for joining us on this weeks episode of The Digital...

On this week’s episode of The Digital Marketing Scoop, we’re talking about the 3 T’s of increasing leads and sales for your business. Follow CLIQ on: Facebook https://www.facebook.com/cliqmediaandmarketing Instagram https://www.instagram.com/cliq.ie Twitter https://twitter.com/Cliq_ie Linkedin https://ie.linkedin.com/company/cliq-media-&-marketing YouTube https://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwg TikTok https://www.tiktok.com/@cliqtok

On this week’s episode of The Digital Marketing Scoop, we’re sharing 3 ways to help you to manage your business (or your marketing projects) more efficiently. Here are some of the tools Mark Mentioned in the Podcast: Asana https://app.asana.com/ Trello https://trello.com/en Teamwork https://www.teamwork.com/ Zapier https://zapier.com/ Docusign https://www.docusign.com/ Follow CLIQ...