In this episode of "Encore Entrepreneur," Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messaging, identifying the target audience, and crafting a message that resonates and compels the audience to take action. They explore the challenges of adapting messages for various platforms and the significance of testing and collaboration. Nicki also provides insights into achieving brand clarity and the process of defining a target audience. Nicki's Free Gift: 30-Seconds to Impress   Connect with Nicki:  Visit Nicki's Website Facebook: Nicki Chang-Powless LinkedIn: Nicki Chang Powless Twitter: Nicki Chang Pow Instagram NickiChangPow Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori