In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one's vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne "The Rock" Johnson as examples of confident leaders in their fields. She also discusses the physical manifestations of confidence, including body language and vocal...

In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one's business. They discuss transformation, personal branding, and the necessity of owning one's digital assets. Cindy recounts a promotional error that nearly ended her career, teaching her the value of resilience and the...

In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience's needs. Lori emphasizes the significance of first impressions, appropriate attire, and the necessity of practice to refine the pitch. She shares her own experience with pitching and underscores that an...

In this episode of "Encore Entrepreneur," Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messaging, identifying the target audience, and crafting a message that resonates and compels the audience to take action. They explore the challenges...

In this episode Lori celebrates 200 episodes and reflects on her podcast journey. She discusses the importance of quality equipment as well as her experiences at podcast conventions like Podcast Movement and Podfest, emphasizing networking and self-promotion.  Despite voice issues, the host is grateful for the podcast's growth and her supportive community of thousands of entrepreneurs. Future plans include monetizing the podcast without intrusive ads and enhancing guest promotion. Lori is...

In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it's to educate, inspire, or simply share knowledge. The episode also covers crucial aspects of the publishing world, including the benefits and...

In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita's own journey as detailed in her memoir, "Becoming the Minimalist Entrepreneur." The discussion highlights the importance of identifying and valuing one's...

In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing the need to cater to the ideal audience. She concludes by inviting listeners to engage with the podcast community and...

In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship building and introduces the three P's of podcast monetization: prospects, partners, and platforms. She advises on identifying ideal...

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their ideal client with a detailed bio and visual representation, offering practical tips for entrepreneurs to engage...

In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for unique market positioning. They also discuss the use of AI, like ChatGPT, in content creation and how it can save time and clarify...

In this Encore Stories edition of the Encore Entrepreneur Podcast, Lori welcomes Anjel Hartwell, a consultant, author, speaker, and podcast host with a remarkable journey. They reminisce about their meeting at the New Media Summit and the pivotal moment before the COVID-19 shutdown. Anjel credits her spiritual awakening for her transformation from a real estate developer to a multifaceted entrepreneur, which led to her deep healing work and the emergence of her artistic and authorial...

In today's episode of "Encore Entrepreneur," Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill's concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns with one's business objectives. Sharing personal experiences, Lori illustrates the benefits of collaborative learning and accountability found in...

In today's episode, Lori introduces Jay Fairbrother, a seasoned expert in masterminds with 25 years of experience.   They delve into the intricacies of mastermind groups, discussing their exclusive and collaborative nature, which can significantly elevate their perceived value. Jay explains how masterminds can be leveraged by those with access to industry leaders, and he shares details about his programs designed to help individuals create and launch successful masterminds. Additionally,...

In this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori offers advice on getting selected as a speaker, including establishing expertise and a media presence. Tips for preparing a talk, such as crafting a...

In this podcast episode, Lori interviews Erin Loman-Jeck, a speaking coach and TED speaking coach. They discuss Erin's journey from aspiring dolphin trainer to becoming a speaking coach, emphasizing the importance of nonverbal communication, vocal tonality, storytelling, and word choice in engaging an audience. Erin shares insights on how to make a message memorable and impactful, and offers practical advice for speakers to overcome challenges. The episode also highlights Erin's unique...

In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard. She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach. Lori offers advice on using technology, prioritizing tasks, delegating, and setting measurable goals. She emphasizes the importance of continuous learning, networking, and maintaining work-life balance. Lori...

In this podcast episode, host Lori interviews high-performance coach Sally Arkell Bowles. They talk all about the concept of high performance and strategies for achieving ambitious goals. Sally shares her journey from fashion buyer to corporate leadership and eventually becoming an entrepreneur and coach. She emphasizes the importance of setting massive goals that seem beyond reach, as this fosters growth. Sally discusses the significance of committed decisions and self-image in reaching...

In thie Encore Stories edition of the Encore Entrepreneur Podcast, Lori interviews Ruthie Gray, a business coach and content marketer. Ruthie discusses her journey from being a mother to becoming an entrepreneur, starting with her parenting blog and evolving into coaching and group coaching. She emphasizes the importance of having a website and not relying solely on social media platforms. Ruthie also shares her experience of dealing with the empty nest syndrome as her children left home...

In this episode of "The Encore Entrepreneur," Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field. The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content from various sources, including personal experiences and client stories, and suggests repurposing existing content. Challenges such as time...

Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda's journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her "Year of Fears" challenge and her transition from not being a reader or writer to publishing international bestsellers. They explore the benefits and potential pitfalls of collaboration books, emphasizing the importance of working...

In this today's episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or pushy tactics, and advises respecting clients' communication preferences. By sharing personal...

In today's episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People Podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails.  Ely advises to create simple, actionable lead magnets and he introduces his new podcast, "Meet Cool People." Ely also highlights the effectiveness of...

In today's episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns. This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media use. Lori stresses the significance of legal adherence, mobile-friendly design, valuing customer input, and income diversification. She warns...