In this episode of "The Encore Entrepreneur," Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.  Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business's world, rather than just a freebie with little perceived value. She discusses the need to understand and cater to the ideal audience and their position in the client journey. Kimberly also introduces her "Leads on Autopilot Bootcamp," a virtual event that assists participants in crafting a powerful lead magnet and supporting materials. Additionally, she offers the "Stranger to Subscriber Checklist" as a valuable resource for listeners. The conversation underscores the significance of intentionality in marketing and the power of a well-crafted lead magnet. Connect with Kimberly: Kimberly's Website LinkedIn: Kimberly Weitkamp Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori