In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.   Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs.    We explore the importance of...

In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: ...

Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase...

In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and...

In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by ...

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!   Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim...

The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show. In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year! Join me in this episode to celebrate a year together! ...

Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact. In this episode of The Events Cast Podcast, we’re going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex. Tune in to...

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a...

Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.   If you enjoyed this episode, leave us a 5-star...

In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event. We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns. If...

In this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling event websites.   We answer your questions on how to know if your website needs a redesign, how to know if the user journey is working, how often you need to update the content on your event website and how to make your event website more engaging,   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague...

In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage.   We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to...

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 3 we will be discussing the importance of a streamlined registration process to prevent potential attendees from abandoning the ticket purchase midway. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend ...

AI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketing departments. In this episode of The Events Cast Podcast, we dive into event marketing powered by artificial intelligence with Will Curran, Head of Klik at Bizzabo. We discuss the different technologies and tools available for event marketers, how to incorporate them into our marketing and why we should be taking advantage of this technology ...

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 2 we will be discussing the importance of having a user-centred design that offers a seamless experience to your users and the basics of creating a user-centred design for your website: organising content logically, having a clear navigation, using...

Content marketing plays a pivotal role in the success of an event by acting as the dynamic bridge that connects organizers with their target audience. Through strategic content creation, event marketers can craft narratives that resonate with their audience's aspirations, pain points, and interests, building anticipation and curiosity around the event. In this episode of The Events Cast Podcast, we delve deep into the world of content marketing with Amanda Ciccatelli, Senior Director of...

This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales. In part 1 we will be discussing the importance of a well-designed event website as the central hub for all event-related information and interactions. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find...

In this episode of The Events Cast Podcast, we delve into the dynamic world of festival marketing with our expert guest, Jack Walsh, Experienced Entertainment Marketing Leader.  We explore the art of promoting festivals and the secrets behind successful marketing campaigns that leave attendees craving more. But that’s not all, we’ll also be discussing how to develop a unique brand identity for your festival, utilizing social media, and leveraging various digital marketing channels to...

Linkedin is the world's largest professional networking site, and it’s not only a great place to work on your personal branding, but also to help you promote your events. In this episode of The Events Cast Podcast, we sit down with Daniel Loman, the Europe Senior Events Manager at Dentons, to explore the untapped potential of LinkedIn as a powerhouse for promoting events in the B2B industry. Discover how LinkedIn can be a game-changer for your event marketing efforts. From leveraging the...

In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors. Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, and tactical approaches for engaging the right partners. We discuss the importance of attracting...

In this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital professionals in the North. Brace yourself for an exhilarating conversation with Keziah Smith-Scott, the ingenious Senior Marketing Exec at Clarion Events, as we unravel the secrets behind the unparalleled marketing campaign that propelled registration and attendance to unprecedented heights. If you enjoyed this episode, leave us a 5-star...

Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to other methods like digital advertising.  In this episode, we shed light on the often underestimated but critical aspect of building a robust email list. Discover the transformative impact of focusing on your email list, from boosting attendance rates and engagement in current events to establishing the groundwork for future triumphs. If you...

Your speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees. In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or...