The Real Blueprint for Scaling Your Business: Forget ROAS, Focus on PSM Hello, savvy entrepreneurs! Today, we're diving into the nitty-gritty of scaling your business. Forget about ROAS (Return on Ad Spend) and all the other buzzwords that make you feel like you're in a never-ending episode of "Shark Tank." We're talking about Profitable Scaling Margin (PSM), the metric that will revolutionize how you think about growth. ► Education Resources - The Facebook Ads MBA Program:...

Scaling Facebook ads is an art and science combined. If you're looking to amplify your reach without causing ad fatigue, it's crucial to master creative testing. This is the third installment in a series that has previously touched on measuring results and identifying a hero offer. This segment, however, is all about constructing ads that remain fresh and relevant. - Disrupter School Trucker Hat: https://www.disrupterschool.com/merch... ► Videos mentioned in the video: - The MOST Important...

The Comprehensive Guide to Identifying Your Hero Offer for Facebook Advertising Scaling your Facebook ads isn't just about metrics; it's about a strategic approach. At the heart of this strategy is your 'Hero Offer'. This guide will walk you through the steps to identify and leverage it effectively. ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll - Facebook Disrupter Group (free):...

Scaling Facebook Ads: The Deep Dive You've Been Waiting For So, you've been burning the midnight oil, trying to crack the enigma of scaling Facebook ads, haven't you? Well, take a deep breath, because you're about to embark on a transformative journey. As someone who's been elbow-deep, turning businesses from fledglings to giants, I'm here to spill the beans. And guess what? This is just the appetizer - part one of a riveting three-part series. Today, we're not just skimming the surface;...

Unlocking the Power of Facebook Advertising and Machine Learning for Business Growth In today's digital age, businesses are hustling harder than ever. They're launching countless ads, testing every possible variable, and hoping for that golden ticket to success. But here's the million-dollar question: If every test supposedly boosts performance by 20%, why do some businesses still see a decline? It's a conundrum reminiscent of those insurance ads where everyone claims to save you hundreds....

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results. 🔔 Subscribe for More Social Media Marketing Insights –     / @socialmediaexaminer   👁️‍🗨️ About Charley Tichenor – Website https://mba.facebookdisrupter.com/ – Facebook    / ctthedisrupter   – Instagram    / ctthedisrupter   – Twitter    / ctthedisrupter   – YouTube    a...

Here are the timestamps for each topic: 0:00: From $50k/week to $1M/week 7:20: Metrics to look at if you want to scale your brand 11:02: How to identify the Hero Product of your store 13:24: Promoting multiple products? Watch this 17:52: Making +$100k/mo with a sold-out product 20:33: Turning off ads because of negative comments 22:27: The tactics to get to consistent $1M weeks 24:40: The winner ad with $1,800,000 in ad spend 26:10: Find a winning ad leveraging machine...

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and...

Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative. 🔵 Charley T's interesting/impressive origin story 🔵 What the Facebook Newsfeed REALLY is and what that means 🔵 How to drive engagement without asking for it 🔵 Why Facebook Lives and Organic Posting are a MUST DO 🔵 Why you should always delete low engagement posts 🔵 How...

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.” This was one of the most inspiring interviews I’ve ever had. Charley brings 100%, 100% of the time. He hates ROAS & MER. He believes in simplicity over complexity. He trusts the math, not his emotions. And has a heart of gold. It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but...

In today's digital age, Facebook stands tall as the premier platform for businesses aiming to elevate their brand. But here's the catch: the landscape has evolved, and strategies that worked in 2015 might not cut it today. To truly harness the power of Facebook, one must understand its nuances and adapt to its ever-changing algorithms. Resources ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School & Private Community (Trial for $100):...

Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe. Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch... ► Education Resources - The Facebook Ads...

Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success. Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the...

In this video, I'll cover the secrets to raising money for your startup, marketing it to the world, and making sure you don't end up going underwater. Everybody wants to run a successful startup, but nobody gives away the blueprint. That's exactly what I did in this video, make sure to watch til the end to see how. ✅ Sarah Levinger's 'USING PSYCHOLOGY TO CONVERT" masterclass 👉🏼 https://www.disrupterschool.com/Using... ✅ The MOST Important Metrics for Facebook Ads: the 4PI Analysis 👉🏼...

Jesse and I talk about the gap between what clients need in the real world and what agencies are providing. Learn the finer points of client management, onboarding and contracts! Jesse is a super successful agency builder and we talk tips on how to scale an agency and build a structure that meets the needs of clients in the real world. Jesse has a BRAND NEW MASTERCLASS in Disrupter School! "Building For Success from the Start: Ad Agency Growth Blueprint Masterclass" 👉👉 Click Here:...

Here's how to turn $1,000 a week into $1,000,000... like I have done several times in the last few years... step by step... enjoy! ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll - Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup ► Work with me directly - Book a Consulting Call: https://bit.ly/DisrupterConsulting ► Newsletter & Merchandise - Shape of...

Scaling a business can be difficult. It's exciting... but it comes with its own fair share of hurdles. In this video, I go over multiple backstories of popular companies, and how they pushed through various challenges they faced as they were scaling. Channels: / @ctthedisrupter / @ctthedisruptershorts / @disrupterschool / @DisrupterSchoolInterviews / @DisrupterSchoolShorts ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School (Trial...

Discover the untapped potential of Dynamic Product Ads (DPA)! Learn how to use DPA not just to lower CPA, but also as a powerful market research tool to understand your customers better and optimize your product offerings. This guide could revolutionize your Facebook advertising strategy! ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll - Facebook Disrupter Group (free):...

Stop Working SO HARD just to Make LESS MONEY! Unlock the secret to turbocharging your ad campaigns! Discover how automated rules and auto-optimizers can drive your success. Ready for a revolution? Dive in! ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll - Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup ► Work with me directly - Disrupter Agency: ...

Are you struggling to reach the right audience with your niche products? Look no further! This will unveil the secret to massively boosting your sales and expanding your reach with the revolutionary power of broad targeting. Buckle up for an exclusive technique that will transform your product marketing strategy. Chapters: 00:00 Discover the Secret to $100k/M: Master Broad Targeting in Facebook Ads Course 01:31 Broad Targeting Secrets: Turn Your Niche Products into $100k/M 07:44 Unlocking...

Buckle up, folks, 'cause today we're diving deep into the art and science of using ChatGPT to take your Facebook ad game to the next level. And let me tell you, we're not just talking about any brand; we're talking about Mini Katana. If you haven't heard of this viral sensation, you've probably been living under a rock! MiniKitana ChatGPT Conversation: https://chat.openai.com/share/936f270... ► CharleyBot, Newsletter and Merch CharleyBot: https://CharleyBot.ai The Newsletter:...

Are your Facebook ad strategies falling short? You might be unknowingly sabotaging your own campaigns with common pitfalls like misusing cost caps, Advantage Plus, and ABO, or promoting multiple products. In this, we'll debunk these mistakes and reveal how to effectively leverage Facebook's powerful advertising platform. Ready to turn the tide and scale your business? Stay tuned to unlock the secrets to Facebook advertising success. ► Education Resources - The Facebook Ads MBA Program:...

Struggling with Facebook ads? Discover the power of one well-structured campaign. Simplify your strategy, leverage AI, and boost ROI now! In the ever-changing world of digital advertising, many advertisers find themselves struggling with rising costs, quickly fatiguing ads, and an overall lack of confidence in their results. The complexity of managing multiple campaigns, products, and audiences can be overwhelming. The honest truth is, it's time to simplify your Facebook ad account strategy....

Hey folks, it's your favorite professor Charley T here! In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating 3:2:2 ads and scaling a Facebook Ad account, starting from ground zero. Tired of endless cycles of creative testing that drain time and resources? Our groundbreaking approach leverages machine learning to optimize your campaigns, debunking myths like ad fatigue. Say goodbye to outdated practices and embrace a smarter, more efficient advertising...

🚀 Ready to Revolutionize Your Facebook Ads Game? 🚀 Imagine NEVER having to manually optimize campaigns or adjust budgets EVER AGAIN! That's right—say goodbye to the tedious hours spent tweaking settings and second-guessing your strategies. I've cracked the code to put your media buying on AUTOPILOT, and I'm spilling all the secrets! From the "Auto Optimizer Rule" that acts like your personal ad assistant to the "Performance Gate Scaling Rule" that's like a financial advisor for your ad...