A lot of people assume that memory problems happen as we age. That doesn’t have to be the case. There’s a lot that you can start doing now to keep your mind healthy into your later years. Today’s guest is here to tell you how she runs a successful business helping people keep their minds sharp!   About Francine Waskavitz Francine is a Speech-Language Pathologist and an integrative nutrition coach with a passion for helping seniors and older adults maximize their long-term memory and cognitive health. She has always been a bit of an old soul. Francine thinks that's what draws her to work with the older crowd. She feels at home with them! Francine has spent the last 10 years as an SLP working with the 55 and older crowd in care centers around the Carolinas. She truly believes that even though she is the one leading the therapies during that time, she learns even more from her clients than they do from her.   It’s Never Too Early to Address Memory Loss Francine explains why memory loss is never normal. Sure, memory will likely change as we age. However, your regular ability to easily recollect things should not be ignored. Francine works hard to dismantle the myth that memory loss and aging must necessarily go together. Francine wants people to seek help as soon as they realize that their memory is getting worse. It’s not something to just write off. Early intervention can go a long way to reducing larger problems down the road.   Building and Growing a Health Business We also get into how Francine built a successful business around memory coaching. Much of this she credits to the Nutrition Business Accelerator. Although she is a Speech Language Pathologist, not a dietitian, Francine says she still found a huge amount of value in the program. She learned that building a process around moving clients from a problem to a solution through mindset-building is a winning formula. With this, she has grown her business and plans to take it even further. Have you noticed changes to your memory? Tell me about it in the comments on the episode page!   In This Episode What it means to be a memory health coach and how to know if you need one [4:10] Tools and strategies that will help build and improve your cognitive reserve [14:20] How your mindset is at the forefront of memory work [22:45] How Francine structures her business for success [27:45] Growing a business around helping your ideal client [41:00]   Quotes “Acknowledging those changes when they show up now can prevent some of those things from occurring later because these problems have a way of showing up and getting louder.” [10:09] “It sort of becomes a self-fulfilling prophecy for people in their 40s and 50s questioning their memory because stress can really hurt memory and memory problems are stressful.” [21:16] “My number one goal is to make these changes for people that can carry over into their lives so that they’re experiencing these changes that are sustainable and approachable.” [34:15]   Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!   Links Sign up for the Nutrition Business Accelerator! Find Francine Waskavitz online Follow Francine on Facebook | Instagram Get Francine’s FREE Starter Guide Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight C