In Part 1 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024. During this conversation, Jess shared insights into her journey, having co-founded The Exhibit Company with her stepfather, Chris Lamb some years ago. Their approach to the business is truly distinctive, placing strategy at the forefront – followed by outstanding design. Their forward-thinking mindset has positioned them ahead of the curve, consistently delivering clear value to their clients. In this episode, we discuss: The significance of a holistic approach to maximize opportunities on the show floor The shifting landscape of exhibitions in the Post-COVID era and why face-to-face interactions are here to stay The current attendee profile at trade shows and what this means for how you exhibit This conversation with Jessica Turnbull provides invaluable insights into the evolving landscape of exhibitions and the importance of strategic thinking in producing impactful experiences, with more to come in Part 2. The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services. This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah. LinkedIn: https://www.linkedin.com/in/jessica-turnbull-32556950/ Email: [email protected] Website: www.theexhibitcompany.com.au