In Part 2 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024. Continuing our enlightening conversation with Jess Turnbull, we delve deeper into the world of exhibitions and client engagement in Australia. In this episode, you will join us for a conversation about: Insights garnered from advising and training clients on maximising returns The more selective approach to hospitality for trade shows in Australia How to maximize opportunities on the show floor Strategies and tactics that define successful exhibition experiences Gain a deeper understanding of the evolving landscape of trade shows in Australia The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services. To learn more from Jess, please listen to Part 1 of this interview. This interview was recorded live at the amazing  Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah. LinkedIn: https://www.linkedin.com/in/jessica-turnbull-32556950/ Website: www.theexhibitcompany.com.au