Greg Peterson is the founder of the Urban Farm and Urban Farm U and is a green living and sustainability innovator who is well-known regionally. As a resident of Phoenix for the last 48 years, Greg is well-versed in urban sustainability and food production in dry lands. He was first introduced to desert gardening at the age of 12. In 1991, he discovered the concept of permaculture, bringing together many sustainability concepts into one cohesive system.  In 2001, Greg created a new concept called the Urban Farm (www.urbanfarm.org), a real world environmental showcase home in the heart of Phoenix, Arizona. He applied his extensive background to transform this 1950’s built tract home into an innovative holistic home site. Stay in touch on social: Insta: https://www.instagram.com/thegratitudepodcast/  Twitter: http://twitter.com/GeorgianBenta Facebook: http://facebook.com/TheGratitudePodcast/   Experience more abundance on georgianbenta.com/abundance Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy