Today I’m speaking with Mark Lindquist. Mark heads up the content marketing operation over at Mailshake, which is a tool I use and firmly stand behind. Mailshake has one of the best blogs out there on sales and marketing - you should check it out. Mark is a prolific content marketer and writer and has written countless articles that rank on page one of Google, have been shared hundreds of times, and are considered authoritative articles in their niches. Mark really doesn't hold back in this episode, and gives really tactical advice you can take and run with. In this episode we cover: Why promoting your content is so important How content promotion that moves the need is virtually impossible without relationships with large influencers The exact process Mark uses to build relationships with big-name influencers (Mark really is an expert at this and doesn’t hold back) Why relationship building is the most sustainable lever you can pull for content marketing in the long run Resources mentioned: Mailshake blog Mark’s exact process for building relationships with influencers in relevant niches Mark on Linkedin