Sales Process = More Sales, with Liston Witherill
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Description
Today I’m talking with Liston Witherill. If you’re in B2B, and you haven’t checked out Liston’s material, you should (here). He really is “the guy” when it comes to consultative selling for B2B products and services.
While there are a lot of directions we could go with this, we decided to drill down on one thing that most agency owners and consultants just don’t have in place - process.
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