Today I’m speaking with Maury Rogow of Rip Media Group. Maury has launched over 100 brands and 3 successful startups using visual storytelling structure. One of his earliest lessons was being a part of selling a startup to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing.   Maury and I are talking all about story. In particular, how you can use stories in you   In this episode we cover:   What is your “brand”? How your brand will live or die based on the story you tell (no, really) How to structure a story (no matter the context) Lessons from Saving Private Ryan Brands that are killing it with story How to make a boring brand, exciting (by using story) The best channels to tell your brand’s story The “STUFF” framework for telling stories (listen to get the details!)   Resources and links mentioned:   Rip Media Group The “C.O.R.E.” principle to get the most out of your videos Creative Brief from Rip Media Group Maury’s book - Rise of the Entrepreneur Dollar Shave Club viral video