Building a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM Hotels about how to build brands that people connect with, remember and love. Plus, we discuss how to measure your brand's...

As resources are stretched and hotels are recovering post-pandemic, alignment between internal teams has never been more important. Understanding the roles of your peers and how teams can strategically pool resources, work towards the same goals and collaborate is crucial for this. In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers. We dive into a day...

Email isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this episode of The Hotel Marketing Show, we talk with Dylan Cole, Managing Director EMEA at Revinate about the power of email marketing for hotels in 2023....

2023 is predicted to be another big year for the travel industry. Flight travel is expected to reach over 85% of 2019 levels throughout 2023. There is a big opportunity for hotel marketers to help capitalise on this demand and reach new and emerging audiences. However, 70% of marketers are describing their workload as high already—working on average on five campaigns at a time. Because of that, having a clear hotel marketing strategy for 2023 is just as important as ever to focus...

Sustainability is a crucial topic that is becoming more and more important with travellers but how can hotels adopt meaningful sustainability efforts and avoid falling into the trap of greenwashing? In this episode of The Hotel Marketing Show, we talk with Ursula Fabre-Pilat, Digital Demand Manager at Columbus Hotel Monte-Carlo about the impactful and realistic ways that hotels can approach sustainability and how to get started, one step at a time. Plus, you'll hear how Columbus Hotel...

The next generation of travellers have started planning, booking and travelling. And they’re not travelling like the generations that came before them. In fact, Gen-Z are already demonstrating some surprising planning and booking behaviours. In this episode of The Hotel Marketing Show, we talk with Sam Weston, Marketing Manager at 80 DAYS about this new generation, Gen-Z, and how hotels can reach them, appeal to them and even if it’s worth it for your hotel to target this segment in the first...

We're over halfway through 2022 now—scary thought, we know! But what are the current trends in the travel industry, what is it that travellers are looking for, and most importantly, what can hoteliers do to capture this demand? In this episode of The Hotel Marketing Show, Victoria and Nadine dive into 5 key trends in the travel industry right now and how hotels can adjust and adapt to appeal to their target guests, and ultimately get more direct bookings. From sitting lakeside to sipping on...

When building any type of product, there are some key principles that can help set you up for success. When it comes to creating a hotel offering for your guests, think outside the box and discover how experts from other industries learn, measure and repeat this product development process to create a new product that their customers will love. In this episode of The Hotel Marketing Show, we talk with Robert Schulz, Head of Product at myhotelshop about how to create products that hotel guests...

Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 2, we look at how you can measure the success of these campaigns and dive...

Sharing cross-industry learnings can help to bring new light to situations. By looking at what industry-leading eCommerce brands are doing, and taking learnings to adjust your hotel's strategy, you can create an offering that your guests can't resist. In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you...

A room upgrade or restaurant credit, a cocktail kit or sex toys, rose petals on the bed or free minibar—personalising a stay can seem like a hotel-themed game of "would you rather?" but what's the secret behind these successful upselling strategies? In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner, Co-founder and Managing Director, and Ricardo da Silva, Marketing and Partnership Manager of UpsellGuru about the past, present and future of hotel upselling. Get the...

Where do you even start with the huge task of rebranding a hotel and how can you balance the ever-important expectations of your staff, owners, C-suite and guests? In this episode of The Hotel Marketing Show, we talk with Tobias Koehler, Chief Commercial Officer at Big MAMA Hotels and Sonja Kröll, Brand Strategist and Co-founder of Studio Formfrage about the recent rebranding of Big MAMA Hotels. From selecting an agency partner to sharing the new direction with stakeholders to maintaining...

Before, during and after their stay—how can hotels provide the best experience for their guests by harnessing the power of guest communication. In this episode of The Hotel Marketing Show, we talk with Olga Heuser, Co-founder and CEO of DialogShift about where guest communication has come from, where it's going and the common mistakes hotels make. Plus, we find out once and for all whether hotels still need a fax machine. Get in touch with us via email: [email protected] Or follow...

Coming out of the pandemic and numerous lockdowns, how can hotel marketers generate demand for not only their hotel but also their city and even country? In this episode of The Hotel Marketing Show, we talked with André Jacques, Director of Sales and Marketing at The Langham, Melbourne about their post-pandemic marketing strategy and how they partner with local tourism boards, restaurants and their sister hotels to enrich their campaigns. We also discuss how marketers can think outside of the...

What does "true independence" mean for hoteliers and is this something that can actually be achieved? In this episode of The Hotel Marketing Show, we talk with Philipp Ingenillem, Co-founder and CSO of Online Birds about how hotels can set themselves up for independence, how to choose the right partners to achieve your goals and also the important role that digital marketing plays in setting this up. Visit the Online Birds Hotel Digital Score site: https://www.hoteldigitalscore.com/ Get...

What does eCommerce mean for the hotel industry, where is it going and why don't all hotels have an eCommerce department? In this episode of The Hotel Marketing Show, we talk with Christoph Peppers, Director eCommerce at H-Hotels about how eCommerce fits into the hotel landscape and get an inside look into some of the highs, lows and challenges of hotel eCommerce roles. Plus, find out what eCommerce teams should be focussing on to set themselves up for success. Get in touch with us via...

What does the future of corporate responsibility look like for the hotel industry? The next generation of travellers and hoteliers are more connected than ever and they also expect brands to take a stand on important issues. In this episode of The Hotel Marketing Show, we talk with Philip Ibrahim, General Manager of The Student Hotel Berlin about some of the big topics that Next-Gen expect hotels to take an authentic stance on and take action on, including sustainability and DEI. Get in...

What do minibars, sex toys and dogs have in common? 👀 Travellers' expectations of a hotel experience have changed and hotels need to adjust to meet the wants and needs for the new future of guest experience. In this episode of The Hotel Marketing Show, we talk with Dan Salmanovich, Founder and Director of The Arcade Hotel about how to make a brand memorable and what guests will expect from hotels during their stays in the future. And here's a little sneak peek, it might have something to do...

Customer journeys and understanding the messy middle are key to having a strong metasearch strategy. In this episode of The Hotel Marketing Show, we talk with hotel distribution expert, Baris Borucu, about how hotel revenue and marketing teams need to work together and be aligned for success, what exactly the messy middle means and the mistakes hotels often make when it comes to metasearch. Find out about the pitfalls and must-dos for your hotel's metasearch strategy, plus how the OTAs run...

Special offers are the perfect way to stand out and create a special experience for guests but why don't some campaigns achieve their goals and why are some a standout success? In this episode, we talk with hotel conversion specialist, Cansin Tuna, about creating seasonal offers and campaigns that really convert. Learn the pitfalls and must-dos for your hotel's strategy, including how to create and promote these offers, plus how to know when it's time to change your offers. Get in touch...

Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it’s crucial to keep up with these changes and be where your guests are. In this episode of The Hotel Marketing Podcast, Victoria and Nadine discuss the 7 hotel marketing trends that hoteliers need to know about in 2022. Read more about all of the...