With just over a week to go until the first race of the Extreme E 2023 season, on March 11th and 12th in Saudi Arabia, a new episode of The Impulse podcast takes a closer look at CUPRA's commitment to electric motorsport. Extreme E and the Race of Champions are some of the main topics of this installment that reflects the brand’s unstoppable impulse, following its racing DNA.

With the first Formula E race for the ABT CUPRA Formula E team fast approaching on January 13th -14th in Mexico City, a new episode of The Impulse, the CUPRA Tribe’s podcast, recounts the team’s first impressions during the test session at the Ricardo Tormo Circuit in Cheste (Valencia, Spain).

Emotion, technology, future; a universe beyond the one we know. It’s the metaverse, the virtual trend of the future. CUPRA's global communications director, Cécilia Taieb, interviews Cathy Hackl, the ‘Godmother of the Metaverse’, on The Impulse.

Big dreams begin with a few believers. This dreamy attitude is shared both by the best Olympic athletes and CUPRA. The Director of CUPRA's Strategy, Business Development & Operations Antonino Labate along with CUPRA's Olympic Ambassadors, including swimmer Adam Peaty, sprint kayaker Saúl Craviotto, and handball player Melvyn Richardson, talk about dreams coming true.

They are the next generation, and they’re marking a new era. FC Barcelona players Ansu Fati, Pedri and Eric García join ‘The Impulse’ to talk about the challenges and opportunities they face, and the new way of doing things, on the CUPRA Next Gen Podcast.

How does it feel to finally achieve your dream? FC Barcelona players Marc ter Stegen and Frenkie de Jong stop by ‘The Impulse’ to discuss football, dreams, life, and success on the CUPRA Next Gen Podcast, in collaboration with 433.

Speed, power, and emotion, but make it 100% electric. Xavi Serra, head of CUPRA Racing, James Taylor, Extreme E Chief Championship Oficer, and Xavier Gavory, PURE ETCR series director, talk about the future of electric racing on ‘The Impulse’, the CUPRA Tribe’s podcast.

CUPRA Head of DND & Customer Experience, Khaled Soussi, and CUPRA Master Karla Cooper talk about the CUPRA Masters and the digital strategy for engaging customers. Podcaster and digital expert Rob Álvarez, ‘Professor Game’, is also joining us to talk about gamification and its role in dealers’ brand knowledge.

CUPRA Director of Strategy, Business Development & Operations, Antonino Labate, and the CEO of the sneaker company Mikakus, Helena Novellas, analyse their brands’ successes and shared values on ‘The Impulse’, the CUPRA Tribe podcast.

Film director Albert Uría and the head of Marketing at CUPRA, Ignasi Prieto, talk about the new series ‘RPM’, their unconventional collaboration as a new way of communicating and the limits between reality and fiction. The series raises awareness on what could happen if people left behind humanity because of technology in a dystopian future where emotions are forbidden.

Luigi Carraro, the International Padel Federation president, and Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA, talk about padel and its way to the Olympics. At The Impulse, the CUPRA Tribe podcast.

CUPRA driver and ambassador Mattias Ekström and Head of Technical Development at CUPRA Racing, Xavi Serra, discuss the Extreme E Racing Series right before its second stage in Lac Rose, Senegal, emphasizing on the shared values between this innovative competition and CUPRA: Electric mobility, gender balance and sustainability.

Inspired by the elements of nature, the CUPRA team has designed a unique sound for the CUPRA Born, the brand’s first 100% electric car. We exclusively reveal this sound and its creation process in the first episode of ‘The Impulse’, the new CUPRA podcast, with the collaboration of Antonino Labate, CUPRA Director of Strategy, Business Development & Operations; and Francesca Sangalli, Head of Colour & Trim Concept & Strategy.

Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.