Everybody lies, from little white lies that don’t hurt anybody to giant whoppers that can topple an empire. Interestingly, we not only lie to other people but also to ourselves. Lies are poison to your Customer Experience and don’t do anything good for the customer-driven growth you hope to inspire with it. In this episode, we tell the truth about lying to customers. We discuss the reasons why people lie, their justifications for it, and the reasons why lying isn’t a good idea.