5 Rules for Managing Your Customer Experience in Business-to-Business
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Business customers are emotional, too. They want the same things from the firms they buy from at work that they want when they buy at home. It might be business, but it is still personal, and that means you need to manage your business-to-business (B2B) Customer Experience just like you would a business-to-consumer (B2C) one. Well, almost. This episode shares 5 rules you need to follow when managing a B2B Customer Experience to get the customer-driven growth you want and your bottom-line needs.
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