Which came first: the marketing team or Customer Experience? You can't have an experience if you don't have an offer or brand promise. But you can't have an experience made of definitions, planning, and projections, either. So, is Customer Experience the new marketing? Or is it another department that works alongside it? In this episode, we discuss the relationship between the two teams. We also come to an agreement about the answer to our question and find the two sides are not as far apart as we thought.