Is Your Marketing Inadvertently Damaging Your Customer Focus?
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Description
You likely don’t know how the last ad buy affected Customer Experience. Sure, maybe the numbers, but not the rest. Moreover, you probably didn’t know how you segment customers set up that outcome or how customer expectations have changed. Unfortunately, that means you probably don’t know how your marketing damaged your customer focus. But we can help. In this episode, we share how we assess an organizations’ customer centricity in the areas of Customer Strategy, Marketing, and Customer Expectations.
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