I'm in a Pickle: Will Offering Free Products Increase My Sales?
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We just want to keep what is ours—even if we got it for free. It’s a psychological concept called the Endowment Effect, and it might be a significant reason people respond well to free trials. In some cases, people are willing to start paying for something rather than lose the free thing they now love. In this episode, we answer a listeners’ question who is “In A Pickle.” He asks how to convince his team to implement a free trial. We share our thoughts on how he can do this & why free trials work.
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