Episodes
Published 10/03/23
You’re listening to the Kajabiverse podcast and this month I’m chatting with the one and only joyful contrarian, Kimi Brown. Kimi is an online business strategist and also my partner in crime for The Heart-Centered Apprentice, where we help Kajabi enthusiasts turn their passions and skills into amazing businesses!    In today’s episode, we’re chatting about the use of discovery calls in your business – what they are, why you need them, and how to get the most from them.  Word of warning: I...
Published 10/03/23
You’re listening to the Kajabiverse podcast and while today’s episode had planned to be all about "summits", with Krista Miller of Summit in a Box, the discussion took quite a different direction after I learned of Krista's amazing high-ticket application funnel! If you've been considering an application process for your high-ticket coaching program, this is the episode you want to listen to! A little about Summit in a Box: At Summit in a Box®, Krista helps you replace slow-growth and...
Published 09/02/23
You’re listening to the Kajabiverse podcast and today’s episode will blow your mind as we listen to how Mel (& her husband Ryan), from The Centre of Healing, transferred their live launches to an evergreen model and just had their best month ever with over $200,000 in a SINGLE month! A little about Mel: Melissa Hiemann is the Co-Founder of The Centre for Healing.  She has created groundbreaking methods such as Root-Cause Therapy, Trauma-Informed Manifestation Coaching and authored the...
Published 08/01/23
You’re listening to the Kajabiverse podcast and today’s episode is a walk down memory lane (for me) as I catch up with my Aussie high-school buddy Lou Glendon, who created a 7-figure online business teaching photography enthusiasts at Click Love Grow. We talk about the change in landscape since Covid, the impact of smartphone photography, where Lou's ad spend does best and how "community" has been used to keep their clients with them for a lifetime. A little about Lou: Louise Glendon is...
Published 07/01/23
You’re listening to the Kajabiverse podcast and today’s episode is all about my absolute favourite funnel strategy, LIVE CHALLENGES! I particularly love this funnel strategy for high ticket offers where you need to be able to create a real relationship and deliver some real transformation during the launch before you make the ask for your paid offer. I also find that for people who shy away from selling or "pitching", this strategy enables you to do more of gentle "invitation", which works...
Published 06/01/23
You’re listening to the Kajabiverse podcast and today’s episode is all about the attractive funnel strategy of EVERGREEN Webinars! Attractive because who doesn't like the idea of a funnel that converts traffic into course sales for you passively while you're asleep?! There's a lot to consider though before switching your live launch strategy to evergreen offers, and once you have you need to ensure you have a robust marketing strategy in place to back it up! Joining us in today’s episode to...
Published 05/01/23
List growth is such a huge part of your online business and it can be tricky coming up with a lead magnet, or "freebie", that is considered valuable enough by your audience that they're willing to give up their email address. Quizzes spark that curiosity in people and if positioned and built correctly can provide real value, not only to the person taking the quiz but also to the person creating it. In this episode, I chat with Laurie Wright about all the different ways she uses a quiz in her...
Published 04/01/23
You’re listening to the Kajabiverse podcast and today’s episode is all about taking the overwhelm out of your online business, simplifying your life and releasing your new course or membership with a gentle Beta Launch. When you're just getting started all the talk of funnels and lead magnets and paid ads and launching, can be enough to put ANYONE off, but it doesn't need to be that scary! Sure, in time you'll likely want to add more bells and whistles to your strategy, but the first time...
Published 03/01/23
You’re listening to the Kajabiverse podcast and today’s episode is all about the very popular and widely taught launch strategy of LIVE Webinars! Webinars are an excellent strategy when you’re working with time-poor audiences, they’re great for content creators that can captivate an audience and typically they don’t take too long to put together. Joining us in today’s episode to tell us all about how he uses live webinars (AND evergreen webinars outside of launch time) is someone who has...
Published 02/01/23
You’re listening to the Kajabiverse podcast and today’s episode is all about Free Multi-Day Live Trainings as a strategy for enrolling into your high-ticket programs.  A wonderful alternative to the traditional "Challenge", a Multi-Day Live Training is typically 3 live sessions held over the space of 10 days and then a pause (& waitlist) between the 3rd training and cart opening into your program. In our last episode, we interviewed Sara Anna Powers, who used this strategy in the last 12...
Published 01/11/23
You’re listening to the Kajabiverse podcast and today’s episode is all about Free Multi-Day Live Trainings as a strategy for enrolling into your high-ticket programs. A wonderful alternative to the traditional "Challenge", a Multi-Day Live Training is typically 3 live sessions held over the space of 10 days and then a pause (& waitlist) between the 3rd training and cart opening into your program. Joining us in today’s episode to tell us all about how she's used this strategy in the last...
Published 01/01/23
You’re listening to the Kajabiverse podcast and today’s episode is all about bypassing traditional free lead magnet strategies, removing freebie seekers from your list, and jumping straight into revenue from Day 1 with Paid-Mini-Workshops. These are an excellent way to deliver high value at a low price point that prepares students for your bigger offers and a Paid Mini-Workshop can lead into just about anything – courses, memberships, coaching, done-for-you services… In our last episode, we...
Published 12/04/22
You’re listening to the Kajabiverse podcast and today’s episode is all about bypassing traditional free lead magnet strategies, removing freebie seekers from your list, and jumping straight into revenue from Day 1 with Paid-Mini-Workshops. These are an excellent way to deliver high value at a low price point that prepares students for your bigger offers and a Paid Mini-Workshop can lead into just about anything – courses, memberships, coaching, done-for-you services… Joining us in today’s...
Published 12/01/22
Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure. Aussie mum to 3 young kids, married to a grumpy Dutchman, and living currently on Anguilla in the Caribbean, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life. In this podcast, we look deep beneath the surface at how some of the most successful...
Published 11/28/22