In this enlightening episode of our eCommerce Podcast, we sit down with Travis Zigler, a seasoned entrepreneur and eCommerce expert, to explore the pivotal shift that can redefine success in the online business landscape. Travis shares his invaluable insights on how focusing on solving customer problems over pushing products can lead to unprecedented growth and a deeper connection with your audience. Join us as we delve into strategies that can revolutionise your approach to eCommerce. In this episode, you'll learn: The Importance of Problem-Based Businesses: Discover why orienting your business around solving specific customer problems is more effective than a product-centric approach.The Power of Authentic Content: Learn how leveraging live streaming and long-form content can enhance your brand's authenticity and connect with your audience on a personal level.Passion Over Profit: Travis shares his philosophy on building a business you're passionate about, highlighting the long-term benefits of focusing on value creation rather than just selling.Strategies for eCommerce Success: Practical tips and strategies for applying these principles to your own eCommerce business for transformative growth. Key Takeaways: The distinction between problem-based vs product-based business models.The effectiveness of live streaming and long-form content in building an authentic brand.The importance of building a business around your passion and the impact on sustainability and growth.Strategies to engage and solve real problems for your customers, leading to deeper brand loyalty and increased sales. Whether you're just starting out in eCommerce or looking to take your established business to new heights, this episode is packed with actionable insights. Travis Zigler's journey from optometrist to eCommerce success story is a testament to the power of focusing on customer problems and building a brand that truly resonates. Tune in to learn how you can make this simple shift and transfor