In this insightful episode, our host Matt Edmundson is joined by Jordan West, a trailblazer in the eCommerce and marketing world, to discuss the transformative power of TikTok Shops and their impact on the eCommerce landscape during the challenging times Jordan describes as the 'eCommerce winter'. This engaging conversation explores how TikTok Shops could signal a shift towards a more aligned, effective, and warmer future for online retail. Key Takeaways: Understanding Misaligned...

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Leandro D'Elias from EightX, offering a deep dive into the intersection of numbers and strategy in driving eCommerce success. Whether you're just starting out or plotting a profitable exit, this episode is packed with actionable insights. Key Discussion Points: The Illusion of High Turnover: Understanding why chasing big sales numbers might not always equate to business health and longevity.Strategic Salary for...

Welcome to our Podcast episode with Ben Leonard, the visionary behind the fab eCommerce book "Quit Stalling and Build Your Brand." In this episode as we explore Ben's journey from ideation to a successful exit, accumulating a wealth of knowledge and actionable insights along the way. In This Episode, You’ll Discover: The Pitfalls of Fake Gurus: Understand why real-world experience trumps theoretical knowledge in the eCommerce landscape.The Art of Building a Brand vs. Selling Products: Ben...

In this dynamic episode of the eCommerce Podcast, host Matt Edmundson is joined by Nathan Hirsch, the visionary behind eComBalance, and special co-host Jared Mitchell, a seasoned entrepreneur deeply entrenched in the eCommerce world. This session takes an unconventional turn as we dive deep into the critical realm of eCommerce bookkeeping, finance management, and the tools that transform this daunting task into a manageable and insightful process. Episode Highlights: Introduction to eCommerce...

In this enlightening episode of our eCommerce Podcast, we sit down with Travis Zigler, a seasoned entrepreneur and eCommerce expert, to explore the pivotal shift that can redefine success in the online business landscape. Travis shares his invaluable insights on how focusing on solving customer problems over pushing products can lead to unprecedented growth and a deeper connection with your audience. Join us as we delve into strategies that can revolutionise your approach to eCommerce. In...

Join host Matt Edmundson in a fascinating discussion with Campbell Paton, co-founder and CEO of StoreLab, as they explore the burgeoning world of AppCommerce and its transformative impact on eCommerce. In this episode, we delve into how mobile apps can revolutionise your online business, boost sales, and enhance customer engagement. Episode Highlights: 📈 The Incredible Power of Push Notifications: Discover how push notifications outperform traditional marketing channels like email and SMS,...

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ileen Richardson, the dynamic CEO and founder of Imaginary Content. Ileen shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control. Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including: The crucial role of content in your overall...

In this episode of eCommerce Podcast, host Matt Edmundson engages in a rich dialogue with Ciara Stockeland, a serial entrepreneur and the author of 'Inventory Genius'. They get into the essentials of launching and running a successful ecommerce business, focusing on profitability from the outset. Key Takeaways: Paying yourself from the start in ecommerce is not just feasible but crucial for long-term success.Streamlining SKUs and avoiding unnecessary debt are vital steps toward a sustainable...

In this episode of our eCommerce Podcast, host Matt Edmundson sits down with David Braithwaite, a strategic coach and entrepreneurial expert, to discuss the crucial aspects of successful ecommerce entrepreneurship. They delve into the art of mastering time, money, relationships, and purpose, offering a wealth of knowledge for both budding and experienced entrepreneurs. Show Notes: 1.The Four Key Freedoms in Entrepreneurship: Time: Understanding the value of time management and achieving a...

Welcome to this episode of the eCommerce Podcast where we explore omnichannel success looks like with special guest Vikram Saxena of Better Commerce. Our conversation navigates how technology, innovation, and customer-focused strategies win in eCommerce, as well as how the Fragrance Shop turned challenges into opportunities, revolutionising the way we think about retail and customer engagement. In This Episode, You Will Learn: The Power of Mini Warehouses: Discover how the Fragrance Shop...

In this episode of eCommerce Podcast, host Matt Edmundson sits down with Sarah Williams, the Founder of Launch Your Box, to discuss key strategies for growing an online business. Sarah's innovative approach to eCommerce, which combines entertainment with engagement, offers a fresh perspective on audience growth and customer experience. Here are the highlights and key takeaways from their conversation: Entertainment as a Key Sales Strategy: Moving beyond traditional selling to create an...

In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with Zohar Hod, a visionary at the forefront of ethical data practices and the push towards a cookieless future in eCommerce. As we get into the intricacies of privacy, trust, and the evolving digital landscape, Zohar shares invaluable insights that are set to redefine how eCommercers connect with their audience. In this episode, we cover: The End of the Cookie Era: Explore how the digital marketing landscape...

In this insightful episode of our podcast, we explore the realms of eCommerce SEO and visual marketing with Eagan Heath, the brains behind Caravan Digital. Here are the key highlights and strategies from our discussion: Key Highlights: 1. Eagan Heath's Background & Expertise: Founder of Caravan Digital and the innovator behind the unique pet portrait business, Splendid Beast.A digital marketing guru with a passion for turning online traffic into treasure since 2016. 2. Revolutionising...

In this honest conversation of eCommerce Podcast, host Matt Edmundson sits down with Mario Lanzarotti, a renowned high-performance coach. They get into the critical yet often overlooked topic of burnout in the eCommerce industry. This episode is a treasure trove of insights, strategies, and real-life experiences aimed at helping professionals understand, recognize, and effectively manage burnout. Key Points Discussed: 1. Understanding Burnout: Definition and identification of burnout.Common...

Introduction to Nikita Vakhrushev and Aspekt: Discover Nikita’s journey from a 19-year-old entrepreneur to a digital marketing expert.Insights into Aspekt’s role in elevating over 100 D2C brands. The Untapped Potential of SMS Marketing: Uncover why many businesses overlook collecting phone numbers for SMS.Integration of SMS with platforms like Klaviyo and OmniSend.The cost-effectiveness and direct customer reach of SMS marketing. Educational Content in Emails: The shift from sales-driven to...

Revolutionise Your eCommerce Game: Master Delivery & Returns Like a Pro! Join us on this enlightening journey with Matt Edmundson and special guest Dana von der Heide from Parcel Perform, as we delve into the crucial world of eCommerce delivery and returns. In this must-watch episode, discover how you can save thousands by fine-tuning your approach to shipping, handle returns with ease, and ultimately protect both your business and the environment. Whether you're a budding online...

Ready to up your Google Ads game in the eCommerce world? Tune in as we dive deep with digital advertising expert Kristians Sikora, exploring everything from Performance Max campaigns to conversion tracking secrets. Whether you're a seasoned pro or just starting out, this episode is packed with actionable tips to skyrocket your online success! Join host Matt Edmundson and guest Kristians Sikora from Aime Media as they unravel the complexities of Google Ads in eCommerce. Learn about customer...

Dive into the future of eCommerce in the pharmacy industry with AJ Asgari, a trailblazing entrepreneur who's redefining how pharmacies operate online. Discover how he's turning challenges into innovative solutions, even from Oklahoma! In this episode, we sit down with AJ Asgari from Drugstore to Door, exploring his pioneering journey in transforming the pharmacy sector through eCommerce. From overcoming regulatory hurdles to implementing cutting-edge technology, AJ's story is a masterclass in...

Ever wondered how the big players in eCommerce like Instacart and DoorDash solved the classic 'chicken and egg' dilemma? Join us as we dive into the world of online marketplaces with Shirish Nadkarni, a mastermind behind successful startups, and unravel the secrets to thriving in a world dominated by digital giants. In this enlightening episode, we sit down with Shirish Nadkarni, the brain behind LiveMocha and a key figure in BlackBerry's internet email development. We delve into the...

Are you struggling to increase sales and customer loyalty in your eCommerce business? What if we told you the secret lies not in what you're selling, but in how well you understand your customer's journey? In this episode, we explore the art of decoding customer behaviour, revealing strategies that transformed a simple online store into a thriving marketplace. Stay tuned as we unveil the power of qualitative and quantitative research, and learn how talking to just 20 customers can skyrocket...

Welcome to another insightful episode of the eCommerce Podcast, where we delve into the art and science of digital marketing with our special guest, Taylor Frame. Taylor, an expert in eCommerce growth, shares his profound knowledge on creating effective acquisition funnels. In This Episode, You Will Learn: Taylor Frame's Background In eCommerce: His journey from working with large eComm shops to focusing on small to medium businesses.The inception and growth of his agency, Focus Funnels. 2....

Welcome to another engaging episode of our eCommerce Podcast, where we had the pleasure of hosting Staeven Frey, a renowned expert in branding and marketing. In this episode, we delve deep into the concept of being distinctive in business, not just different. Here are the detailed show notes to guide you through our conversation: 1. Introduction: Welcoming Staeven Frey, a branding and marketing expert. 2. Overview of the episode's focus: Understanding the difference between...

Step into the world of eCommerce giants with Nirav Sheth of Anatta, unravel the common threads that weave through successful multi-million dollar brands and explore innovative strategies for eCommerce excellence. From groundbreaking strategies to the fine art of customer engagement, this episode is packed with invaluable insights. Get ready to unlock the potential of your eCommerce business with wisdom from the top! Key Takeaways: Focus on Customer Retention and Engagement: One of the key...

Ever wondered how to make your eCommerce business not just survive, but thrive? Get ready for an exclusive conversation with Neil Hoyne, Google's Chief Strategist, as we dissect the steps of building a customer-centric, data-driven eCommerce empire. This is more than just a podcast episode—it's a blueprint for your online business success! Here's a snapshot of the key insights shared: Understand and Prioritise Your Best Customers: Neil Hoyne emphasises the importance of identifying and...