This week, Andrew and Matt chew the fat about the lessons learned after four years of creating the comms agency, Apella Advisors. And it's after those four years, with a few clients under our belt, a slightly larger team, and perhaps most unexpectedly of all a podcast that people actually listen to! We must be doing something right.  People occasionally ask us if creating this consultancy has changed the way we think about and do comms? Do we look wistfully back at our in-house days or thank our lucky stars that we got away? Would we recommend it as a good career route? And, as is often the case, we say "that’s a great question which would make a really good topic for the pod". Ready yourself for some bare chested soul searching honesty about what we’ve learned, seen and thought after our four years as PR consultants. The Little Questions podcast is presented by Andrew Brown and Matt Young. Matt Young is an Apella Advisors partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA. Andrew Brown is an Apella Advisors partner, a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc. Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected] This episode has been produced by The Podcast Coach