On this episode of The Little Questions, we are joined by one of our industry's most respected practitioners, Basil Towers. Basil has been advising organisations on how to be trusted for 40 years. He's researched it, he's taught it at Oxford Saïd Business School, he's advised FTSE 100 CEOs on it and one thing he has found in that time is that not all trust is of equal value.  Join Jenny Scott and Andrew Brown from Apella Advisors, as they chat in depth about trust with Basil Towers on this latest episode. We’d love to hear what you think. Get in touch on social media or email [email protected] This edition of The Little Questions podcast is presented by Andrew Brown and Jenny Scott. Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc. Apella partner Jenny Scott joins us again on The Little Questions podcast. Jenny has worked as Executive Director of Communications at the Bank of England and Advisor to the Governor. Jenny sat on the Bank’s executive committee and risk committee. Formerly Economics Correspondent for the BBC and Presenter of the Daily Politics, she is now Trustee of Pro Bono Economics. Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected] This episode was produced by The Podcast Coach.