052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category | Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
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Description
In Episode 52, I enjoyed chatting with Justin Medcraft, the Founder of Mate Maker Hard Kombucha.
He brings a wealth of previous experience in Spirits and Beer. We discussed how to build demand for a start-up drinks brand, stand out amongst a sea of products, and focus on building momentum.
I hope you will enjoy our chat.
One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com
Time Stamps
0:00 Introduction
2:04 Building Demand
3:49 Building Community: Brand Or Liquid?
6:15 Mate Maker Elevator Pitch
11:26 The Consumer Pitch
13:07 The Ring Road
19:39 Determining Direction
26:05 Home Turf Advantage
35:09 Growing Beyond Your Hometown
38:01 Outro
About The Host: Chris Maffeo
About The Guest: Justin Medcraft
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