In Episode 053, I continued the conversation with Justin Medcraft from Episode 052, so feel free to listen to that as well. He is the Founder of Mate Maker Hard Kombucha. He brings a wealth of previous experience in Spirits and Beer. We discussed building demand for a start-up drinks brand, standing out amongst a sea of products, and focusing on building momentum. I hope you will enjoy our chat. One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com Time Stamps 0:00 Intro 0:24 When To Open New Markets 10:31 Community Driven Marketing 15:45 Growing From Your Community 18:33 Getting The SKU In, Increasing Rotation 26:33 Advantages Of Small Brands 36:19 Discipline 39:15 Contacts 39:54 Outro About The Host: Chris Maffeo About The Guest: Justin Medcraft