In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:24 Where Do You Start 4:46 Importance Of Follow Up 7:41 Importance Of Normal Bars 13:05 Importance Of Off-Trade 15:18 When To Wholesale? 17:09 One Bottle, One Case, One Pallet 23:40 Building Demand With Partners 30:56 The Drinks Ecosystem 34:20 Start Up Challenges 47:34 Contact Details 49:19 Outro About The Host: Chris Maffeo About The Guest: Georgie Bell