In Episode 59, I continued the chat with Stephen Myers, from Ep. 58. He is the Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:34 Your First 1,000 Pounds 4:00 Building Presence In The Trade 8:22 Being Relevant 14:35 Portfolio Strategies, One Bar 17:11 Portfolio Strategies, Many Bars 20:51 Independent Vs Chains 24:17 Be Careful What You Wish For 29:26 Last Thoughts On Entrepreneurship 34:15 Last Thoughts About The Host: Chris Maffeo About The Guest: Stephen Myers