In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:25 Portfolio Selection 8:20 Creating Your Own Category 16:42 Micro Categories & National Cuisines 23:20 Traditional & Modern Serves 25:53 Geographic Centered Marketing 30:25 Building a Neighborhood Presence 32:33 Overcomplicating Cocktails 34:10 Value of Off-Trade 37:44 Transitioning to Chains 41:21 Where To Find Nick 42:23 Outro About The Host: Chris Maffeo About The Guest: Nick Gillett